"Bream" for a marketer if he offers to increase sales:
- throw mud on competitors;
- increase popularity based on the tragedy;
- raise prices and then start a "grand sale";
- to die, but to sale at least 3 products for each client, and execute lazy managers;
- such methods can, perhaps, tarnish your reputation and provoke a turnover of your personnel.
How then to sell?Don't just offer products / services - use it YOURSELF first and pack them into quality service.
- Collect all the necessary data about the buyer, as well as the history of his requests in a separate card;
- Automate communication within the company [IP telephony and corporate messenger, so that there are no more “Heey, it’s burning! Pick up the phone, they call you there! ”];
- Take the rule to work with each contact quickly, clearly, without lies, from the standpoint of benefit FOR the CLIENT;
- You do NOT need to reorganize the sales department for this. Just implement CRM in your business.